E-Commerce ROI Calculator
Estimate the return on investment of your e-commerce optimization, based on gross profit and with its assumptions laid open.
E-Commerce ROI Calculator
Estimate the gross profit an optimization can add to your shop
Your E-Commerce Shop
Share of revenue left after cost of goods
Enter your planned investment to see ROI and payback.
Share result:
Detailed Analysis
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Important Notes on ROI Calculation
Assumptions: The conversion rate rises by 0.1–0.3 percentage points (performance optimization), 0.1–0.4 (new shop or relaunch) or 0.2–0.5 (larger project with integrations). Shop size scales this uplift by a factor of 0.85–1.15, capped at 30% of the current conversion rate. Visitors and order value stay the same; the effect starts in the first month and lasts 12 months. These values are assumptions for an estimate, not measurements.
Calculation: Additional gross profit = additional orders × order value × gross margin. ROI = (gross profit over 12 months − investment) / investment. Running costs such as hosting, licenses or marketing are not included.
No Guarantee: These estimates do not replace individual needs analysis. Specific potential identified in personal consultation.
What is E-Commerce ROI?
E-Commerce ROI (Return on Investment) is a metric that measures how profitable your investments in your online store are. It shows the relationship between the profit achieved and the costs invested in optimizations, marketing, or new technologies.
The formula is: ROI = ((Profit - Investment) / Investment) × 100%. An ROI of 200% means, for example, that for every franc invested, you earn two francs in profit.
Why is ROI so important in E-Commerce?
Investment Decisions
ROI helps you decide which optimizations are worthwhile and which investments should be prioritized.
Measure Success
With ROI, you can objectively evaluate the success of e-commerce projects and communicate with stakeholders.
Payback Period
Understand how quickly your investment pays off and when you reach profitability.
Budget Planning
Plan your e-commerce budget based on expected returns instead of gut feeling.
Frequently Asked Questions about E-Commerce ROI
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Mehmet Gökçe answers every inquiry personally. After the free needs analysis you receive a written quote.
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